Why I'm Building SNicoLabs
The problem isn't that there aren't enough tools. There are thousands. Most of them live comfortably in the Venn diagram between “technically works” and “not built for you.”
I work as a cost and inventory analyst. Enterprise systems every day: SAP, complex procurement platforms, tools built for teams of twenty minimum. I know what good operational infrastructure looks like. I also know the gap between “enterprise-grade” and “a spreadsheet named Final_v3_FINAL_USE_THIS_ONE.xlsx” is almost entirely unoccupied by tools priced for real people.
On the other side, you have the consumer-grade stuff. Notion templates designed for productivity influencers. Scheduling tools calibrated for US time zones and dollar-denominated payments. Accounting apps that have never heard of Belgian tax brackets. None of it quite fits.
The gap
I started SNicoLabs because I kept solving the same problems for myself and noticing that other solo operators were stuck in the same spot. A personal trainer in Antwerp managing 30 clients through WhatsApp. A freelance architect tracking projects in a colour-coded spreadsheet that only she understands. A B&B owner in Ghent juggling three tools and still losing things between them.
The tools I'm building aren't revolutionary. They're just the right size. Vertical enough to actually fit the job, priced for one-person operations, and built by someone who spends his day job thinking about operational efficiency for a living.
How it's structured
SNicoLabs is registered as an eenmanszaak als bijberoep — a sole trader alongside a full-time job. That means evenings and weekends. It also means I'm not optimising for growth metrics or funding rounds. I'm optimising for tools that actually work for the people using them, which turns out to be a reasonable substitute for both.
Two product lines:
Notion templates (free–€79, one-time) — For freelancers and solopreneurs who need a structured system without committing to another monthly subscription. Starting with a free weekly planner and scaling up to a full business OS. The templates are not going to change your life. They are, however, designed to still be open in week three.
SaaS tools (€29–€69/mo) — For specific verticals where a proper web application solves problems a Notion template genuinely can't: client self-booking, EU-native payments, multi-user operations. Benelux-first. No GDPR surprises.
What's shipping first
May 2026: Weekly Planner (free — no catch, just a Notion template you duplicate and use), Solopreneur Command Centre (€39), Day Rate Calculator (€19), Freelancer Pack (both templates bundled at €49, saving €9), and TrainerBook (€39/mo, pilot spots only). Five products at once. Whether that's ambitious or optimistic will be obvious in hindsight.
June 2026: Client Portal System (Notion template, €49). One clean link per client. Deliverables, feedback, and invoices — without forwarding email threads.
July 2026: ADHD Business OS (Notion template, €79). The one I've been building for myself the longest. An operating system designed around how ADHD brains actually work — not how productivity Twitter thinks they should. I have ADHD. This ships when it's genuinely ready, not when it's feature-complete. The irony of an ADHD founder building productivity tools is not lost on me. It's also, it turns out, load-bearing motivation.
July–August 2026: Real Estate System and Hospitality Operations (SaaS). Both in pilot with real operators before public launch. Applications open now if you're a Belgian agent or a small venue owner-operator.
The build log
One post a month. What shipped, what didn't, what I learned. No “5 productivity hacks” content. No newsletter cadence to optimise. Just a record of what's happening, for anyone curious about building vertical tools as a one-person operation on a two-day-a-week schedule.
If you're a solo operator who feels like tools are either too basic or too complex — that's exactly who this is for. Welcome to the queue.